Applied Medical Internship
Direct-to-patient marketing strategy for a surgical device manufacturer
Creative
Business
Consulting
Internship Overview
Company: Applied Medical
Industry: Surgical Tool Innovation and Manufacturer
Timeline: Summer 2025
My Role: Market Implementation Analyst • Clinical Development Team
A summer on the Market Implementation team focused on growing patient-side awareness for vNOTES, a minimally invasive surgical approach, within the constraints of medical marketing compliance.
The Challenge
Direct-to-patient marketing for surgical devices is heavily regulated and saturated, so the team needed grounded, compliant ways to reach patients researching their surgical options.
Approach
Built a marketing strategy report surfacing direct-to-patient opportunities, synthesizing competitor analysis and 600 search engine result data points.
Translated the research into 6 actionable recommendations for the team.
Partnered with internal and international stakeholders to update and extend product marketing collateral, keeping every asset within local marketing compliance.
Advised on YouTube channel strategy and assets to sharpen content effectiveness and brand consistency.
Impact
A research-backed roadmap of 6 recommendations, compliant collateral ready across multiple markets, and a clearer content direction for the brand's patient-facing YouTube presence.
Intern Poster Board Presentation
