Project Overview

Client: Google
Scope: Consulting Google on ways major travel brands can use Google tools to appeal to top-of-the-funnel, Zillennial consumers
Timeline: Jan 2025 - May 2025
My Role: Marketing Strategy Consultant through AIM Consulting

Identified emerging online travel agency adoption trends through conducting quantitative and qualitative analysis, providing Google's travel advertising clients with competitive market intelligence

Designed and distributed survey to 200 respondents to analyze Zillenial travel behavior and advertising interaction patterns

Created professional 40-page slide deck of data analysis and recommendations for Google to share with airline clients

This slide deck is restricted content, please contact me to learn more!