Project Overview

Client: AIM Consulting
Industry: USC's premier marketing consulting organization
Timeline: August 2025
My Role: PM & Lead Designer

Social Links: uscaimc.org | Instagram

A full brand and website rebuild that unified a fragmented identity into one system, built to recruit stronger talent and quality clients.

The Challenge
AIM's identity had drifted across its channels, which weakened recognition during peak recruitment and made the org harder for prospective clients to trust. The team needed one cohesive brand, plus a site that converted interest into applicants and engagements.

Approach

• Audited the existing identity and rebuilt it into a consistent visual system across 6 marketing channels, from the website to social media.

• Produced strategic social media campaign and promotional assets to power Fall '25 recruitment.

• Shipped the refreshed website timed to the Fall '25 recruitment cycle.

Impact

• 80% rise in website engagement

• 20% rise in applicants

• 50% rise in client acquisition for Fall '25 recruitment